The name of the Parshah, “Balak,” refers to Balak, king of Moab, and it is found in Numbers 22:2
Balak, the king of Moab, summons the prophet Balaam to curse the people of Israel. On the way, Balaam is berated by his donkey, who sees, before Balaam does, the angel that G‑d sends to block their way. Three times, from three different vantage points, Balaam attempts to pronounce his curses; each time, blessings issue forth instead. Balaam also prophesies on the end of the days and the coming of Moshiach.
The people fall prey to the charms of the daughters of Moab, and are enticed to worship the idol Peor. When a high-ranking Israelite official publicly takes a Midianite princess into a tent, Pinchas kills them both, stopping the plague raging among the people.
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Balak was angry with Esther's brother that he did not help Esther but she understands after his marriage he has his own burdens it is not possible always to help.so Balak gave her power of attorney over the property.Esther is the eldest and her father trusted her to do the needful after his death.going back to family means her Torah study would not take place.above all daughters are burden brother cannot handle.it must be the land which has such views.Torah education is most important.